To name a few, email marketing provides direct communication with customers as it provides a direct channel to engage with customers and prospects and also lands directly in the inbox, ensuring higher chances of being seen, unlike social media, where algorithms might limit visibility. Furthermore, email marketing has a higher return on investment (ROI), it helps personalize and target the desired audience. Email marketing also strengthens customer relationships, and drives traffic and sales. Moreover, email marketing helps retain customer retention and the conversion rate can be measured and optimized. Also, email marketing builds brand authority, helps in nurturing leads, and is scaleable for businesses of all sizes. The benefits of email marketing go on and on and cannot be underestimated.
However, Failing to use email marketing can negatively impact a business in numerous ways, especially in a digital-first economy where direct communication and personalization are essential. Some of the notable negative effects of failing to use email marketing include but are not limited to missing the opportunity to engage directly with customers, lower customer retention rate, reduced brand awareness, high cost of customer acquisition, limited customer insights, lost revenue opportunities, weaker competitive edge, inability to nurture leads, dependence on unpredictable channels that cannot even reach the target audience, and lower customer lifetime value (CLV).
The absence of email marketing leaves a significant gap in a business’s communication and marketing strategy. It not only diminishes the ability to retain customers and grow revenue but also increases marketing costs and reliance on less effective channels. To remain competitive and sustainable, incorporating email marketing is essential.
What is Email Marketing?
Email marketing is a digital marketing strategy that involves using email to promote products or services, build customer relationships, and achieve business goals. It is a powerful tool for businesses to connect directly with their target audience, nurture leads, drive sales, and foster loyalty.
Based on research, here are some of the best email marketing applications to grow your business.
Jacob’s point
If you want a complete and comprehensive customer relationship management (CRM) application to help you reach your target audience, retain your customers, and to automate your repetitive and boring emails, then this is the best application for your business needs.
Best for
Email automation, CRM management, AI sales report
Price
From $49 – $139 / month
Discount
Up to 17% off
Promotion
Close is an all-in-one and inclusive email marketing application for all businesses of all sizes regardless of the stage of growth. If you want to avail the hustle of paying for different kinds of web applications for each important activity in your business, manage business sales, reach target customers, manage customer relationships, send SMS and make calls, automate your sales, AI-generated reports, and so much more, then Close is the best email marketing application for you.
Close knows how important a comprehensive yet simplified report is for business growth, thus with the help of we deployed artificial intelligence, Close generates an amazing report for your business. You can measure whether your email campaigns are effective of not. There is room for you to measure your email marketing campaigns and then make a decision as to whether the campaigns require optimization or not.
Pros and Cons of using Close application.
Pros
- AI integrated email marketing application so the reports generated are detailed and comprehensive.
- Sending calls and texts is easy to use and at no extra cost.
- Close has both CRM and a well-developed email marketing campaign with a low learning curve.
- Close is one of the most advanced email marketing applications with simplified user interface.
- Close makes customer relationship management so easy and helps you to reach each customer easily with the built-in email automation application.
Price
Close is billed monthly and annually and the annual subscription gives you up to 17% promotion discount. Close offers free 7-day trial with no commitment required, to help you navigate the application.
Jacob’s point
Stripo has over 1550 ready-to-use email templates for all your needs. If you want an email marketing application that has already made and drag-and-drop features to create all your email campaigns, then stripo is the best for you.
Best for
Marketing agencies, growing businesses
Price
Free to $99 / month
Discount
Up to 20% off
Promotion
Stripo has 1550+ email marketing templates for all industries including airlines, agriculture, academia, beauty and personal care, and many more. In addition to Stripo having simplified email production process, stripo has amazing features such as email generator, calendar link generator, email signature generator, AI subject line generator, and many more
Features
Stripo is not only well built but also AI-infused to catch up with this fast growing email marketing world. It has many more features which include:
- Email signature generator
- AI subject line generator
- Calendar link generator
- Gamification for emails
- Email campaigns holiday calendar
- and others.
Price
Stripo has well designed packages for all industries ranging from Free to Basic to Medium to Pro. As much as the free package does not require any payment and has some useful features such as free stored email and exports, I will strongly recommend the medium and the pro package so that your business can have a full benefit of all the features Stripo has to offer
Jacob’s point
Suppose you want a low-budget, complete, and comprehensive customer relationship management (CRM) application to help you reach your target audience, retain your customers, and to automate your repetitive and boring emails. In that case, this is the best application for your business needs.
Best for
Generating leads, landing pages, medium to large business
Price
From Free -$899 / month
Marketing agencies and all other agencies that prioritize lead generation, better customer engagement, and managing customer relationships, Aweber is the best choice for you. AWeber has been around for such a long time and has consistently adapted to the modern methods of email marketing. Aweber easily features as one of the best email marketing applications because the developers know what it takes to have a successful email marketing campaign and to manage the customers. Furthermore, AWeber is providing free downloadable resources to grow your business and resources to grow your podcast with email marketing.
With reviews from 1,700 customers, AWeber has a rating of 4.9 out of 5.
Features
Aweber is a great application for email marketing, it is also feature-packed with many additions to make your email marketing campaign a breeze and easy. Some of these features integrated into AWeber include:
- Exclusive automation application to create, respond to, and manage campaigns. AWeber takes care of repetitive email processes that save the company executives money and enough time to focus on other activities in the business.
- Drag and drop tools for treating customers and lead-focused landing pages with up to 98.8% conversion rate.
- Updated plugins and forms for building customer lists. This prevents the need for 3rd-part applications.
- Well-segmented system for segmentation.
- Advanced sales and webpage tracking, advanced message and audience analytics for a comprehensive report.
- Inclusive sales tracking and purchase tagging for your e-commerce.
- Effective customer support system
- Well-designed team management system.
- And many more.
Integrations
Aweber has built-in integration systems that make it easy to integrate with online stores and other web-related features that can boost your email marketing campaign and help drive sales into the business.
Price
Aweber packages range from Free to Unlimited. The Unlimited package has unlimited features and resources your business needs to scale up growth..
From Jacob’s point, the Unlimited package will be the recommended and preferred choice if you want to have a complete use of all the comprehensive features Aweber has to offer.
Jacob’s point
If cold email is your priority as a business, then MailRush is the best pick from Jacob’s point of selection.
Best for
Cold email marketing
Price
Free to $99 / month
Discount
Promotion
Cold email marketing is a type of outreach strategy in which businesses send unsolicited, personalized emails to individuals or organizations that have had no prior interaction with the sender. Mailrush aims to introduce the business, product, or service, establish a connection, and initiate meaningful conversations that could lead to conversions, partnerships, or other opportunities.
Mailrush cold email marketing is primarily used in B2B sales, lead generation, recruitment, or networking scenarios. Unlike spam emails, which are generic and irrelevant, effective cold emails are carefully crafted to provide value to the recipient and address their specific needs or pain points.
Mailrush is a must have for marketing agencies and businesses that is focused of generating leads and send cold email campaigns to generate customer emails .
Features
In this modern age of email marketing, if you want to get measurable and optimizable results with cold email marketing, Mailrush is the best option for you. Mailrush has one of the best B2B cold email tools and features such as:
- Email validations, warm-ups, and follow-ups.
- Indicators to track performances.
- Integrates easily with other e-commerce and other web applications.
- and many more
Pros
- Mailrush can act as an email service provider. This saves you the hustle of forgetting passwords and spending company revenue of their party email services.
- Fully automated solution in one software. This enhances compatibility and saves money on their email campaigns.
Cons
- Mailrush has a great customer relationship management system but not as comprehensive as other CRM-based applications.
Price
From Free trial to $99 / month
Mailrush offers a free trial with no credit card or debit card required. The free version of the Mailrush package is limited so I will not recommend it as the ultimate option for your cold email campaign.
If you want to enjoy the full benefits of optimizing cold email campaigns that Mailrush has to offer, I recommend the Premium version. This package is fully packed and provides many more resources that are not scattered around the dashboard but are well-designed and simplified for easy use and a low learning curve.
Jacob’s point
From Jacob’s point of selection, the favorite among the list of best email marketing software for generating leads is GetResponse.
Best for
Generating Leads
Price
From $16 – $106 / month
Discount
Promotion
Failing to generate leads can significantly hinder a business’s growth and sustainability. Without a consistent influx of new prospects, the sales pipeline dries up, making it difficult to achieve revenue targets. This stagnation not only limits opportunities to expand the customer base but also makes the business overly reliant on its existing customers. Over time, as customer churn occurs, the lack of lead generation exacerbates financial instability and puts the business at risk of losing market relevance.
Moreover, without lead generation, businesses miss opportunities to nurture relationships with potential customers and establish their brand authority in the market. This can reduce visibility and competitive disadvantage, especially in industries where rivals actively engage prospects. The inability to generate leads also restricts valuable customer insights that could shape product development and marketing strategies. Ultimately, businesses that neglect lead generation struggle to sustain long-term growth, adapt to changing market demands, and maintain profitability.
To prevent all these losses to be incurred by your business, Getresponse will be your best option.
Features
If reaching potential and existing customers is a priority of your business, then GetResponse is the way to go. GetResponse does not only give you the tools for email marketing, but also other useful features such as:
- Autoresponders,
- Well-designed marketing automation,
- Effective web push responders,
- Robust SMS marketing
- AI recommendations,
- Responsive popup creators
- And many more
Price
While each GetResponse subscription package gives you access to many useful features to help boost your email marketing campaign, I will definitely recommend the Ecommerce Marketing package, as it contains all the features of the other packages and more. This will enable your struggling company to unlock its full potential in the world of email marketing.
Jacob’s point
SendPulse is best for course providers
Best for
Multichannel, Online courses
Price
From Free – Enterprise
Discount
Promotion
Free account
When online course providers fail to utilize email marketing effectively, they miss out on significant opportunities to engage with their target audience, resulting in lower enrollment rates. Without regular and personalized communication, potential students may lose interest or forget about the course offerings entirely, especially in a competitive e-learning landscape. The lack of lead nurturing through email means prospects are less informed about course benefits, testimonials, or upcoming discounts, leading to missed conversions and reduced revenue potential.
Email marketing is a vital tool for online course providers as it enables them to connect directly with prospective and existing students, fostering trust and engagement. Through personalized emails, course providers can share relevant updates, such as new course launches, enrollment deadlines, or exclusive discounts, which encourage prospective learners to take action. SendPulse automation features allow providers to nurture leads with tailored drip campaigns, introducing potential students to course benefits, testimonials, and free previews over time. This strategic communication keeps the brand top of mind, helping convert casual visitors into enrolled students.
Features
A good email marketing application for promoting an online course should include features such as audience segmentation to target specific learner groups based on interests or demographics, and automation tools to send timely messages like welcome emails, course updates, or reminders. SendPulse personalization capabilities are essential to tailor content to each recipient, increasing engagement. Furthermore, SendPulse offers customizable templates designed for course promotion, enabling the inclusion of course descriptions, images, and compelling CTAs. Integration with CRM systems and analytics tools is crucial for tracking performance metrics like open rates, click-through rates, and conversions. Additionally, SendPulse offers features like A/B testing and compliance with email marketing regulations ensure optimized campaigns and credibility with learners.
Price
Sendpulse allows you to sign up for free and access free services without any credit card commitment. The free package gives you access to work with up to 500 subscribers and send up to 15,000 emails, which might not be enough for medium—to large companies.Hence, my recommendation is the Pro or Enterprise package.
Jacob’s point
The best software on the list for landing pages is Syeteme.io.
Best for
Multichannel, Online courses
Discount
Promotion
Free account
Systeme.io is a comprehensive, user-friendly platform designed to streamline business operations, especially for entrepreneurs and online educators. It combines essential tools like email marketing, sales funnels, course creation, and affiliate management into a single interface, eliminating the need for multiple software solutions. With features such as automation workflows, drag-and-drop editors, and analytics dashboards, Systeme.io empowers users to manage and scale their businesses efficiently. Its affordability and ease of use make it a popular choice for beginners and experienced marketers alike. Whether you’re launching an online course, building a membership site, or managing a digital product, Systeme.io provides the tools needed to grow and thrive in the competitive online market.
Features
Systeme.io is a household name when it comes to building landing pages, newsletter subscriptions and email marketing. Systeme.io is very suitable for blogging, e-commerce, online courses and webinars, and many more.
Systeme has an organized user interface and easy to use and drag and drop elements which makes creating landing pages for emails collection very easy.
Price
Free package
Save up to 30% on your annual subscription to reap the full benefits of systeme.io. Even though the free package can keep you going, You cannot use custom link for your landing pages to generate leads and collect emails. This makes your link contain the systeme.io in your URL and looks generic. I will recommend a subscription to be able to use a custom link fr your email marketing pages.
Disclaimer: Some of the links in this post contain affiliate links on which when you click and make a purchase, I will be given a small commission to support this channel. This by no means add any extra cost to the price of your purchase.